Moncrief Heating & Air Conditioning

Moncrief Heating & Air Conditioning

(a subsidiary of Unique Indoor Comfort)

Case Study - Frank Mutz, President

2x
Total Earnings Growth in 18 Months

75/25
Unique Indoor Comfort/
Operator Ownership Split

1
Moncrief was the first company on the Unique platform

"Grove Mountain Partners, plain and simple, is ethical and collaborative. The companies they purchase have vastly different EBITDAs and capabilities and are managed by people with varying aptitudes, thought processes, and abilities. No matter, the GMP team knows just how to tactfully...

"Grove Mountain Partners, plain and simple, is ethical and collaborative. The companies they purchase have vastly different EBITDAs and capabilities and are managed by people with varying aptitudes, thought processes, and abilities. No matter, the GMP team knows just how to tactfully assist and improve each management team with their unique operational styles making them the best they can be. As business author Tom Peters once wrote, "Leaders don't create followers. They create more leaders." This is the philosophy of GMP. The result is better and more profitable companies and more successful managers. GMP is all about win win. They win. Their outside investors win. The company shareholders who sell to and invest with them win. Managers and employees of the companies they purchase win. GMP is my kind of private equity business—the only kind for me."


a woman and a man smiling

Searching For the Right Investor

Finding Grove Mountain

I was not a seller. I had no intention or desire to sell Moncrief. I had run this company for almost 50, profitable years always putting the customers and employees first. Then I met the Ransom James, head of Grove Mountain Partners, who lived and worked nearby. We discussed Grove Mountain Partners coming into the HVAC industry, and we shared information with me wishing him good luck. One thing led to another and I became somewhat interested. Interested enough to consider selling and then for comparison visiting other private equity companies and their operating HVAC businesses. All the private equity people seemed to be OK. No red flags. But when I visited their companies, I noticed their cultures and operating philosophies were too different from mine. There was no way for any amount of money that I would join them. I could not do that to my associates or my customers. If I was going to sell, Grove Mountain Partners became my only viable choice. They had no intention of changing the way we interacted with employees and customers or, so they said. Making a very long story short, I sold Moncrief to Grove Mountain Partners. Sure, I was nervous. Will they. Won't they. The good news is that during our entire time with GMP, they were true to their word. They let Moncrief be Moncrief.

The Process

Getting to Know Our New Partners

Experiencing Growth

Solidifying Growth

Getting to Know Our New Partners

Most companies keep their employees in the dark when they are going through the selling process. I went the other way. I informed them that we were planning on partnering with investors. Consequently, it was not weird when strangers frequently came to visit or noticing our accounting team was assembling a significant and an unusual amount of information. Rumors were swiftly addressed. We did not make the sale close announcement. Two months after the closing date field employees asked when the sale was going to happen. I told them it happened two months ago. They said they have seen no changes. I said that's what I told you was going to happen when we first started down this road.

Experiencing Growth

For the company presidents, including me, there were weekly Zoom meetings. GMP quickly understood our financial statements and reporting data. They asked questions—good questions—the sort of questions that made us think. Hmmm. We need to make a change. They helped us see the light without telling us what to do. The results were that Moncrief increased its sales and profits while keeping the old school culture intact.

Solidifying Growth

All the while GMP was purchasing more HVAC companies to add to our platform. Resulting in more company presidents on the Zoom calls. More sharing ideas and best practices. More bonding. More group collaboration between department managers on their Zoom calls. More one on one phone calls with affiliates to seek advice and share experiences. More employee promotions. Many became more engaged and excited. The feeling was that we were going somewhere and we did.

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The Results

Moncrief experienced growth in sales and profits, and, together with our platform association, provided professional growth potential for Moncrief employees where there previously was none. As the owner, I made a very nice return on my investment and years of constant, 24/7 paying attention to this business. The key managers all made a significant bonus when GMP sold the platform. As a direct result of our relationship with Grove Mountain Partners, Moncrief saw a significant improvement in equipment purchasing (lower cost), employee and management training, information technology, and marketing. In short, it was win win for everyone involved.

  • Significant equity value creation for everyone

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